introducing: dock street wedding beer

A new packaged beer brewed specifically for weddings, with symbolic ingredients and label art representing love, luck, prosperity, and more!

Dock Street Brewing Co. is brewing a Wedding Beer, available year-round beginning in 2023!

Dock Street Wedding Beer celebrates love, marriage and good cheer. This beautiful new brew is introduced in cans that showcase symbolic artwork, and will only be available to caterers, wedding venues, and directly to couples by the case.

Sure, any beer you drink at a wedding is technically a wedding beer. But a true Wedding Beer, like true love, is hard to find. Dock Street Wedding Beer is the only local, packaged retail beer specifically created with ingredients symbolizing unity, purity (of heart), love, fertility, prosperity, and joy. It’s designed to sit comfortably alongside champagne and cocktails on a wedding drink menu, as well as look incredible in the hands of everyone from the newlyweds to partiers and on the bar-top. Real talk - couples and their families put a lot of thought into curating a beautiful wedding aesthetic and oftentimes invest a lot in great photography, so we want this beer to not only carry lots of special meaning and taste great, we also made sure it’s photogenic, too.

The stunning label features illustrations by frequent Dock Street collaborating artist Sarah Russell, who known for her vivacious painting style that balances sensually between whimsical and bold, with label design by Johanna Roebas. Elements found on the label include meaningful ingredients in the beer such as orange blossom honey, sage, and champagne yeast, as well as symbolic items like a birds nest representing a warm, safe and stable home life, a knot and an anchor, wheat shafts symbolizing wealth, luck and prosperity, and Eros, the Greek god of Love.

The campaign for Dock Street Wedding beer is especially significant as it features three couples with special ties to Dock Street. Isabel and Shawn James were the first couple to get married in the brewery at Dock Street South. Patrick McGettigan worked at Dock Street as a Social Media Manager in 2018, and he and his husband Chris Renjilian live nearby in South Philly and remain great friends of Dock Street as well as regulars. Mark Russell, who got married last September to Lauren Hanak, is our brilliant Head Brewer, and brewed this beer, among many others including award-winning brews. The campaign was shot on location at Dock Street by Ryan Spillman, best known for his work for brands including Wawa, Woodford Reserve, and Bean2bean, with production and prop styling by Renata Vesey of Dock Street.

We are thrilled to be able to offer this beer in 16oz cans direct to consumers from our brewpub beginning in early 2023 - right in time for the Spring/Summer wedding season!

To reserve cases, please email weddingbeer@dockstreetbeer.com or reach our to our sales rep Matt Piatek at Matt.Piatek@dockstreetbeer.com .

As it says on the side of the Dock Street Wedding Beer can, “It’s all love, baby!”

DOCK STREET WEDDING BEER

WHEAT ALE | 16OZ CANS - Dock Street Wedding Beer is brewed to celebrate love, marriage and good cheer with ingredients symbolizing unity, purity (of heart), love, prosperity, and joy. This Belgian-Style Wit Bier is brewed with 100% champagne yeast, making this the perfect brew to toast the newlyweds! It’s packed with auspicious ingredients including Lemon Verbena, Orange Blossom Honey, Rosehips, Coriander, Lemon Peel and Sage. A smooth, clean malt profile centered on barley and wheat is complemented by prominent fruitiness lent by the yeast, which, like the happiness after a great celebration, lingers long after the finish. High carbonation delivers big, jubilant bubbles to perfectly round out the profile of this special ale, the true Champagne of beers.

-DOCK STREET WEDDING BEER SYMBOLISM-

INGREDIENTS

Lemon Verbena symbolizes hope, optimism, and new beginnings.

Orange Blossom Honey - Orange Blossoms were first used in relation to a wedding by Queen Victoria, who had them embroidered onto her wedding dress as well as wearing a crown of fresh orange blossoms in her hair. Ever since then Orange Blossoms have been considered a harbinger of good luck, health, and fertility, and has been adopted a sign for eternal love.

Rosehips are believed to symbolize “waiting for true love.”

We added Lemon Peel because in Rome, Egypt and China, the lemon tree has long been considered a valuable luxury and a symbol of prosperity.

Sage symbolizes wisdom, thoughtfulness, longevity, good health, esteem and domestic virtue

Champagne Yeast was used, in keeping with the tradition of toasting with Champagne to celebrate events like a wedding, engagement, addition to the family, and more.

LABEL ART

Birds Nest with Eggs symbolizes a safe + happy home. Eggs symbolize family or shared endeavors.

Orange Blossoms were first used in relation to a wedding by Queen Victoria, who had them embroidered onto her wedding dress as well as wearing a crown of fresh orange blossoms in her hair. Ever since then Orange Blossoms have been considered a harbinger of good luck, health, and fertility, and has been adopted a sign for eternal love.

Sage symbolizes wisdom, thoughtfulness, longevity, good health, esteem and domestic virtue

The Rope tied into a knot symbolizes just that - tying the knot.

The Robins Egg Blue of the label is your “Something Blue,” while also harkening back to the “Birds Nest with Eggs” symbolism.

The Sheaves of Wheat signify a good harvest, fertility, and closeness to the Earth and her resources.

In Egyptian mythology, the waxing Crescent Moon, like the one woven into the letters of “Dock Street” front and center, represented growth and fertility.

In Greek mythology, the Pomegranate has a strong association to Aphrodite, the Greek goddess of love, as well as Hera, the Greek goddess of marriage and childbirth.

Another fruit that is associated with Aphrodite is the Quince, which also appears in a lot of Renaissance artwork symbolizing the Goddess of love.

Eros, the god of love and carnal desire is depicted on the label as well, brandishing a bow and arrow.

Champagne Flutes symbolize the spirit of celebration, and represent the use of 100% Champagne Yeast in this wheat beer.

Honeybees symbolize focus, dedication, hard work, teamwork, generosity and prosperity.